OUR APPROACH

Strategic decisions require both art and science.

The art is understanding customers deeply; not just what they say, but what their behavior reveals about unmet needs and true satisfaction drivers. The science is building rigorous financial models that prove whether an opportunity is worth pursuing.

We combine consumer insights expertise with financial modeling rigor, then translate complex analysis into compelling executive narratives that drive action. And we do it leaner than traditional consulting by leveraging AI to augment analysis without sacrificing human-centered expertise and depth.

The result: Strategic clarity backed by both customer truth and business reality.

SELECT CAREER HIGHLIGHTS

• Innovation Leadership: Designed, implemented and led an enterprise innovation process, including formation of a cross-functional director-level Innovation Committee that evaluated and prioritized 50+ opportunities using rigorous ROI and brand-alignment frameworks. This systematic approach surfaced initiatives ranging from VR integration in the sales process to member attrition mitigation strategies.

• Product Strategy & Financial Modeling: Led development and launch of multiple products serving 500K+ members, including a best-in-class travel platform that allowed timeshare owners to use points for cruises, flights, car rentals, and experiences. Built complete financial models (P&L, Cash Flow, ROI, NPV) for a revolutionary hotel-based membership product, presenting directly to CEO to secure strategic investment.

• Consumer Intelligence Transformation: Rebuilt benchmark customer experience survey from the ground up, adding measurement elements that enabled leadership to prioritize member frustrations by satisfaction impact and quantify vacation spending capture. Pioneered a proprietary methodology connecting observable stay behavior to self-reported satisfaction—allowing the company to act on insights even without survey responses.

• Strategic Advisory to C-Suite: Served as direct strategic advisor to C-Suite executives, co-directing a major internal consulting engagement assessing company business model strengths, vulnerabilities, and enhancement opportunities. Provided bespoke analysis and insights to CEO and executive leadership team for nearly two decades.

• Market Evaluation: Worked alongside global strategy consultants to evaluate market entry for major international expansion. Built proprietary market assessment methodology integrating key travel demand indicators, including arrival volume, leisure mix, airlift trends, competitive supply, and regulatory considerations.

• Data & Analytics Excellence: Rebuilt enterprise scorecard from legacy Excel into a fully interactive Tableau ecosystem, increasing data integrity and enabling faster stakeholder response. Led distributed data analyst team, covering Europe, Middle East and Africa supporting the Global Sales organization. Championed AI initiatives including intelligent call-routing systems.

EDUCATION & CREDENTIALS

• Master of Business Administration (MBA) | University of Central Florida

• Master of Accounting (MSA) | University of Central Florida

• Bachelor of Fine Arts, Graphic Design | Buffalo State College

• Tableau Desktop Certified Professional (2014)

WORKING WITH QUANDRAI

QUANDRAI serves clients nationwide from our base in the Greater Orlando, Florida area. We work with leadership teams across industries, with particular depth in hospitality, membership-based businesses, and consumer-centric organizations.

Whether you need quick clarity on a specific decision or a comprehensive strategic engagement, we bring the same rigor: deep customer understanding, validated financial analysis, and compelling executive narratives that drive confident action.

Ready to turn customer intelligence into strategic confidence?